Often used for separation, to frame, decorative, or to guide visuals. Can be formed from negative space.
Colour harmonies/schemas exist to help identify colour combinations scientifically. But can be chosen based on look & feel.
Neutral/Muted Colours: Nothing particularly strong or any shades
60-30-10 Rule: 60 - primary, 30 - neutral, 10 - accent
https://www.canva.com/colors/color-wheel
https://color.adobe.com/create/color-wheel
Can be created in a lot of ways - from solids, typography, space, etc…
Patterns that can convey more or used to excite senses while used in repetition with bright colours.
Positive space and Negative space.
Effects applied to shapes:
Proximity
Overlap
Opacity - can represent levels between +ve and -ve space
Light & Shadow - depth
Perspective - relative positions, distance
3D - height, width, length. Can be geometric (mostly straight lines) or organic (curves).
Can convey both visually and informatively upon reading.
Typeface: Style of text
Font: Family in a typeface sonsisting of weights and Bold, Italics, etc…
Opposing properties - size, color, etc…
Levels in properties - size, color shades, etc…
Positioning elements relative to each other. Along with edges, centre, other element.
Symmetry, Asymmetry, Radial
Grouping of elements in space (guides visual)
Uniformity in elements, style, etc…
Uncluttered and minimalistic.
The “why?” of it. There must be a “function” (reason to put) to all of the elements used to acheive the goal.